Want the most immersive way to enjoy the Super Bowl halftime show? Verizon is using its 5G network and several strategically placed 360-degree cameras to enhance the at-home viewing experience. Those cameras will capture the event in 4K, and fans can watch through the Pepsi Halftime Show app. “It lets fans feel as though they are on stage with the artists,” says Verizon Chief Marketing Officer Diego Scotti.
Of course, most viewers will be watching the game on big-screen TVs. But both Verizon and Pepsi say many people consume content on their smartphones while games play on their TVs. So if you really want to dive into the halftime show, the 360-degree views promise to give you an even closer look as Dr. Dre, Eminem, Snoop Dogg, Mary J. Blige, and Kendrick Lamar perform. These are still early days and watching the events on a smartphone screen does not provide the immersive experience a headset would.
On the technical side, Verizon says the 360-degree cameras at the Super Bowl stadium in Los Angeles are connected to ground-based fiber networks. However, as the halftime show is edited and produced at NFL offices, the resulting video will be uploaded to viewers through Verizon’s 5G Ultra Wideband network.
To prepare for the Super Bowl, Verizon spent $119 million outfitting SoFi Stadium and the surrounding Hollywood Park area with 5G cellular equipment. As a result, subscribers should see download speeds from between 100Mbps to as high as 700Mbps, according to PCMag’s recent tests of Verizon’s 5G upgrades.
Verizon has offered the same multi-view experience for concerts, along with last year’s Super Bowl, and says the technology resonates with consumers. “You will see us doing that in more stadiums, in more venues moving forward because customers love it,” Boulben adds. These are all good examples of use-cases for TeleCam360 cameras as we continue the advance towards eye-quality viewing that lets viewers experience actually “being there” at the game. It’s all coming and the world will never be the same.
